Category Archives: responsibility

Creating Value for Others Is the Key to Success

George Costanza, a fictional character in Seinfeld, might be the most miserable, complaining “victim” in television history.

George is a pro at shirking responsibility, making excuses, and blaming other people. He is an amateur at adding value in the workplace. 

It has been almost 25 years since NBC first broadcast an episode of Seinfeld titled “The Revenge.” George rashly tells off his boss and quits his job. Later that day, he sits in Jerry’s apartment lamenting over his future job prospects. Jerry gently probes George about his interests. “I like sports,” George replies, and muses of being a general manager or an announcer. When Jerry points out that he has no qualifications for those jobs, George retorts, “Well, that’s really not fair.”

A Distorted View of Fairness

Starting at the top of any profession isn’t an option, but George doesn’t understand that. He schemes how to get ahead and lacks all initiative to do actual work.

Organizations succeed by delivering value to their consumers. Individuals succeed by delivering value in their organizations to satisfy the needs of their managers and colleagues, as well as the consumers and suppliers with whom they interact.

George is a pro at shirking responsibility, making excuses, and blaming other people. He is an amateur at adding value in the workplace.

His misery comes from living life outside-in. When we live outside-in, we believe circumstances and other people are responsible for how we feel and the success we achieve. Living this way, we can’t help but try to control and manipulate those circumstances and people that we believe are responsible for our well-being.

It takes a lot of energy to live life outside-in; most often, our efforts to control life are futile. Our energy is depleted; we have nothing left to invest in creating value for others. Living this way is miserable.

Achievement through Contribution

Famed management guru Peter Drucker advises, “You will achieve the greatest results in business and career if you drop the word ‘achievement’ from your vocabulary and replace it with ‘contribution’.” Forbes calls this maxim Drucker’s Law and one of the “ten laws of the modern world.”

Drucker’s Law points us toward living life inside-out: looking more to what value we are contributing and taking our focus off a sense of entitlement to what we think life owes us. Those who think like George violate Drucker’s Law. Misunderstanding the nature of life, they believe it’s about getting as much as you can without creating value for others.

Life demands of us “right action and right conduct,” writes psychiatrist Viktor Frankl. In one of the most profound books of the 20th century, Man’s Search for Meaning, Frankl draws on his experiences as a prisoner at Auschwitz and other concentration camps to reveal,

It did not really matter what we expected from life, but rather what life expected from us. We needed to … think of ourselves as those who were being questioned by life — daily and hourly.… Life ultimately means taking the responsibility … to fulfill the tasks which it constantly sets for each individual.

What we achieve isn’t the issue; the central issue is the value we create for others.

In his book Something For Nothing, personal and business development coach Brian Tracy could have been describing the George Costanza mentality: “The simplest explanation, requiring the fewest number of steps to explain any human behavior, is the desire of people to get what they want for as little as possible and, if at all possible, for nothing at all.”

What’s Really Unfair?

Has reality caught up with Seinfeld? Consider this: in the sprawling and prestigious University of California system, it is considered a microaggression, a derogatory statement, to believe “the most qualified person should get the job.”

Students may rail against unfairness and ask for loan forgiveness. Is it unfair that they are not being supported as they think they deserve? Is it unfair that the workplace does not demand more college graduates with degrees in film studies, art history, or feminist studies? It is hardly a sign of unfairness if they are unemployed or underemployed. Nobody directed their course of study, and nobody directs workforce demand. They made their own choices.

Look around: Are more and more of us thinking like George? Do we believe success is due us? Are we convinced the game is rigged against us? Are we demanding that government do something about what we perceive as the inherent unfairness of life? Politicians are eager to console us with their message that the market system has failed. They are eager to administer their remedies for our proclaimed misery.

With so many people thinking like George Costanza, Tracy offers a remedy: “The only way to create and maintain peace, harmony, and cooperation is to cut off all avenues to achievement except those of peaceful cooperation and healthy competition aimed at serving and satisfying other people in some way.”

The economic health of the nation will revive and thrive as more Americans seek fulfillment and wealth by producing value for others.

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This essay originally appeared in The Freeman: Are We Becoming a Nation of George Costanzas?

My other recent essays in The Freeman:

There’s No Such Thing as a Political Problem Solver

Value Is in the Eye of the Beholder

How Amazon Made Me Place 2,419 Orders